Wholesale vs. Closeouts / Liquidation: Selling on eBay and Amazon

I have heard a lot of buzz about wholesale and where to find it to sell on eBay and Amazon.  When you think about true "wholesale" it is still relatively expensive and a large monetary investment if you plan to sell on eBay and Amazon.  It is more affordable if you plan to sell your items at full retail price but often on eBay and Amazon you can't always command full price.  For example you may be able to purchase something at wholesale for $10 and the MSRP (manufacturer's suggested retail price) is $20.  In general eBay customers are looking to buy at about one half of retail.  So this is not an effective method for making money - you will end up breaking even or losing money waiting to move your products.

The better approach is buying closeouts and liquidation items for resale.  These items are a small fraction of wholesale!  For example we currently have this Leg Avenue lingerie outfit as one of our closeout deals.

Retail price is $22.  Our closeout price is only $3!  If you were to sell at 1/2 of retail you could sell it for $11.  Multiply that by a case (yes, we have boxes / cases available!) of 50 pieces and your sales total will be $605.  Your profit will be $455 (before any fees).  Add even more products to the mix and watch your sales soar!  

About the author:

Anna Hartzog is a Los Angeles fashion industry veteran.  She has been working in the industry for over 15 years from showrooms and retail to design for swimwear and sportswear manufacturers.  If you need help finding designer apparel products for eBay and Amazon please contact her for custom lots at:  CustomerService@ShopBellaAnya.com  or www.ShopBellaAnya.com